Branding is a process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities. The brand is ultimately what determines if you will become a loyal customer or not.The brand is built from many things. Very important among these things is the lived experience of the brand. Branding is defining a distinctive set of characteristics and crafting stories across a variety of mediums that communicate and contextualize those characteristics in unique and immersive ways. A very well known brand that has become the identity of the market itself is the office equipment manufacturer 'Xerox' Though it is a company's name, the act of photocopying is termed as 'Xeroxing' Few more examples are: Dalda (Vanaspathi) Biseleri( Mineral Water) Read

Website design means planning, creation and updating of websites. Website design also involves information architecture, website structure, user interface, navigation ergonomics, website layout, colors, contrasts, fonts and imagery (photography) as well as icons design. A good website is judged by well-designed layouts with balanced colour combination and well expressed information which will keep the visitor interested throughout the website.It involves a whole collection of different skills — from copywriting and typography to layout and art — set together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development. We at Adflavours, understand our clients requirements of having a effective website and thus create effective website with functionalities with aesthetic look.

Adflavours is a 360 Degree Brand Communication Agency offering end to end branding solutions. We at Adflavours listen to our clients first, understand their business, industry, competitors, products/services etc.,We believe that Advertising is an important marketing tool which can enhance the brands and thereby increase their market share. Hence we design 360 degree branding startegy to suit our clients business objective. We have successful track record of taking our clients brand to next level with our brand communication solution. We have helped some of our clients to enhance their brand by recreating their outdated brand identities to match the present trend.

Advertising is an important tool of promotion. Advertisement is a non-personal presentation of an idea or a product (where as personal selling or salesmanship help in personal promotional.) Advertisement supplements personal selling to a great extent. Advertising has, acquired great importance in the modern India characterized by tough competition in the market and fast changes in technology, and fashion and taste customers. In this chapter, we shall study the nature, functions and media of advertisement used by modern business firms. Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them.

Online advertising or Digital Marketing makes use of internet to market and promote products and services to consumers across the globe. Online advertising includes email marketing, social media marketing, mobile marketing and an array of display marketing such as banner ads, pop-ups. Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. A major advantage of online advertising is the quick promotion of product information without geographical boundary limits.The Internet's vast reach can allow advertisers to reach significantly more people than traditional advertising media at a fraction of the cost. Internet advertising is ideal for businesses with a national or international target market and large-scale distribution capabilities. The more people your business serves, the most cost-efficient internet advertising can be.

In the past, packaging for products was developed merely to protect the product. Today, packaging is given more importance especially for consumer products which are displayed in modern retail stores. Packaging is core branding element which helps consumer identifies the particular brand.Package design focuses on producing a container that will get noticed. By skilfully teaming colourful graphics, a unique shape, or any other eye-arresting method, the package designer is a key player in any company's marketing effort. No matter how beneficial the product inside the container may be, unless a consumer decides to pick it up, that product will never get tested. The Advantages of Having an Attractive Packaging Design From concept to consumer is the guiding principle of most packaging suppliers who aspire to maintain as well as grow their respective firms and meet the demands of clients.

A corporate presentation or a business presentation is a key for successful business communication which can talk about facts and figures. You can make your clients clearly listen to your message through these presentations via advertising media, trade shows, conferences or personal board-room meetings. A business presentation is a formal introduction of business practices or products. A business presentation is typically carried out using audio/visual presentation material, such as projectors and statistical documents created with presentation software, or more rudimentary materials such as flip charts and whiteboards. PowerPoint is commonly used by presenters as a digital aid when presenting their topic to an audience. PowerPoint is a complete presentation graphics package. It gives you everything you need to produce a professional-looking presentation. PowerPoint offers word processing, outlining, drawing, graphing, and presentation management tools- all designed to be easy to use and learn.